Released on = February 20, 2007, 7:30 am

Press Release Author = Luke Scicluna / Novexin Ltd

Industry = Biotech

Press Release Summary = Novexin reports rapidly increasing sales of its novel
InstantBlue single step protein gel stain.

Press Release Body = Cambridge, UK: Novexin Ltd (www.novexin.com) the innovative
company specialising in improved technologies and products for protein science
reports rapidly increasing sales of their novel InstantBlue product.

InstantBlue, based on the Coomassie blue stain, provides two key advantages over
other available products for straining protein bands in SDS-PAGE gels:

.It provides a result in 15 minutes compared with 1 hour typical for competing
products
.It requires a one step procedure and eliminates the multi-step requirements of
other products.

Since its launch in July 2006 sales of InstantBlue have grown rapidly bringing in
new customers worldwide. Novexin is already selling to over 200 different
companies, including major biotech and pharmaceutical companies with the product
showing its popularity though reorders and recommendations.

Dr Dan Jones Director of Novexin states "Through InstantBlue we have applied our
technology to a procedure used routinely in most labs concerned with proteins to
give our customers more rapid results and increased productivity. Our rapidly
expanding sales of this product reflect the positive impact this has had in industry
and academia. In both areas we have had an excellent uptake rate both in the UK and
abroad"

Clare Stevenson from the John Innes Centre commented "Does exactly what it says on
the container - A small quantity is added directly to the gel and the protein bands
are visible in minutes; no need to wash or destain the gel; quicker and easier than
other stains on the market and just as sensitive"

While Dr Mark Abbot from, AstraZeneca commented "Instant Blue means I can plan my
next experiment within 5 minutes rather than having to wait for 2-3 hours to stain
and destain a gel."

With this product Novexin has continued with their aim to provide effective
solutions to common problems in protein science, concentrating on simplicity in
design and effectiveness in applicability.


Web Site = http://www.novexin.com

Contact Details = Novexin Ltd,
Babraham Hall
Babraham, Cambridge, CB2 4AT, UK
Tel: +44 (0) 1223 496500
Fax: +44 (0) 1223 496741
Email: novexin@novexin.com